Case Study: Get The Label increases conversion rate with Webtrends Optimize

Get The Label boosts conversion rate 4.38% with Webtrends Optimize

Get The Label, an online retailer selling discounted branded clothing, faced a challenge common to sites with vast inventories: an overwhelming number of choices for visitors. Their goal was to help customers find products more quickly to boost sales. Their own analytics revealed that visitors who used the site's search bar converted at a much higher rate. To address this, they partnered with Webtrends Optimize to utilize its A/B testing tools to optimize the search bar's visibility and engagement.

Webtrends Optimize implemented a series of A/Bn tests focused on the mobile experience, experimenting with different visual cues like a magnifying glass icon, text changes, and a green highlight for the search bar. The winning variations from these iterative tests successfully increased user interaction with the search function. This solution led to a 4.38% increase in conversion rate, generating an additional 460 conversions per quarter and a 6% increase in search usage.

Get The Label