Case Study: Destination2 boosts conversions with Webtrends Optimize

Destination2 increases bookings by 16% with Webtrends Optimize

Destination2, a travel operator specializing in affordable luxury holidays, faced a challenge on their hotel search results page. The page presented all available rooms in one long, overwhelming list that was difficult to navigate, causing a high user drop-off rate and failing to highlight their key selling proposition of comparing rates to find the best deals. They partnered with Webtrends Optimize to address this issue through A/B testing.

Webtrends Optimize implemented a test that grouped the available rooms by board basis, making the initial view much more digestible. This solution allowed users to first select their preferred board type before seeing the relevant room options. The test yielded excellent results, including a 46% increase in users reaching the summary page, a 23% increase in users reaching the booking form, and a 16% increase in conversion rate. Destination2 was extremely happy with the outcome and rolled the change out to all of their traffic.

Destination2