Case Study: Aardy achieves $2.5m annual revenue uplift with Webtrends Optimize

Aardy boosts revenue $2.5m with Webtrends Optimize

Aardy, a leading travel insurance marketplace in the USA, faced the challenge of committing to a long-term conversion rate optimization (CRO) contract. With the support of Webtrends Optimize's platform and services, their partner Fresh Egg offered a Performance Guarantee to minimize initial risk, aiming to drive a 4% increase in conversion rate and $1 million in annualized incremental revenue.

The solution involved using Webtrends Optimize to build and run an A/B test that prominently featured Aardy's "price guarantee" USP on their quote results page. This test, implemented by Fresh Egg, resulted in a 12% increase in online quote sales and drove a $2.5 million uplift in annual incremental revenue, significantly exceeding the initial target.

Aardy