Case Study: Only Curls achieves scalable growth with Webtopia’s full-funnel Google Ads strategy

Only Curls boosts Google Ads revenue 73.7% with Webtopia

Only Curls, a UK-based haircare brand, faced a challenge with its Google Ads account being overly reliant on branded search traffic, which limited its ability to reach new customers and masked the channel's true potential for growth. Webtopia was engaged to help shift the brand's strategy from bottom-funnel efficiency to full-funnel customer acquisition.

Webtopia rebuilt the Google Ads account from the ground up, implementing a full-funnel strategy that drastically reduced branded spend and reallocated budget to non-brand search, Shopping, YouTube, and Performance Max campaigns. This solution focused on capturing new audience intent and generating top-of-funnel awareness. As a result, Only Curls achieved a 73.7% total revenue growth from Google Ads, a 5x increase in non-branded revenue, and a 7.4% overall ROAS uplift.

Only Curls