Case Study: Mamamade cuts customer acquisition cost by 30% with Webtopia

Mamamade reduces CAC by 30% with Webtopia

Mamamade, a baby and toddler meal delivery service, partnered with Webtopia to manage their Meta and Google ads. The brand's challenge was to reduce its customer acquisition cost to create a more sustainable foundation for growth.

Webtopia worked to refine Mamamade's target customer persona and launched a new campaign featuring relatable, 'TikTok style' ad creative. This solution successfully reduced the customer's acquisition cost by 30%, from £30 to £21 in just one month, allowing Webtopia to then scale the successful strategy.

Mamamade