Case Study: Helm & Oar achieves 119% higher email-attributed revenue with Webtopia

Helm & Oar boosts email-attributed revenue 119% with Webtopia

Helm & Oar, an ecommerce retailer of premium framed artwork, partnered with Webtopia in January 2024. Their challenge was to scale revenue growth beyond their existing branded Google Ads campaigns and increase the contribution of their email marketing efforts through better segmentation and automation.

Webtopia implemented a restructured paid media strategy focusing on non-branded acquisition via Performance Max and Shopping campaigns, alongside a complete overhaul of email marketing with advanced segmentation and automated flows. As a result, Webtopia helped Helm & Oar achieve a 56% year-on-year platform revenue growth and a 119% increase in email-attributed revenue, while also significantly improving key metrics like ROAS, CTR, and conversion rates.

Helm & Oar