Case Study: Fella Health scales paid social creative output with Webtopia

Fella Health scales paid social output from 5 to 40 ads per month with Webtopia

Fella Health, a telehealth clinic providing weight loss programs for men, faced the challenge of scaling their paid social advertising with a very limited library of branded assets. They partnered with Webtopia to increase conversions and reduce their cost per acquisition, but the lack of a physical product made creative development difficult. The initial output was only five ads per month.

Webtopia implemented a systematic, data-driven creative testing framework. This involved monthly performance reviews and an iterative design process that allowed them to efficiently scale creative output from 5 to 40 ads per month. By leveraging AI-generated visuals and experimenting with various formats, Webtopia helped Fella Health achieve massive revenue growth, leading to a significant expansion of the partnership.

Fella Health