Case Study: UGroupMedia achieves 1M+ app installs and higher conversions with Webtmize

UGroupMedia boosts app installs to 1.5M with WebTmize

UGroupMedia Inc., the creator of the Portable North Pole (PNP) entertainment property, faced the challenge of driving app installs and in-app purchases for its seasonal service ahead of the 2018 holiday season. They needed to increase brand awareness and conversions across 120 countries and 4 languages within a tight 12-week timeframe amidst growing competition. The vendor, Webtmize, was tasked with structuring a series of universal app campaigns to meet these aggressive goals.

Webtmize implemented a data-driven strategy using Google's Universal App Campaigns, optimizing for in-app conversions rather than just downloads. They established daily communication for optimizations and used customized API reporting to save time for campaign adjustments. A key shift involved focusing on geographic targeting, expanding into new markets in Latin America and Europe. As a result, the campaigns generated over 1.5 million app installs, achieved a 66% decrease in cost-per-install (CPI), and increased the media budget by 93% year-over-year, making it the best-performing season in UGroupMedia's history.

UGroupMedia