Case Study: Sleep Country boosts in-store revenue with Webtmize’s Facebook advertising test

Sleep Country boosts revenue 8.73% with WebTmize

Sleep Country, a Canadian mattress retailer, faced the challenge of launching its new e-commerce website and promoting its flagship mattress-in-a-box product to establish a strong market presence. They enlisted the vendor Webtmize to leverage Facebook Advertising to maximize their reach, awareness, and sales.

Webtmize implemented a paired-market Facebook test, exposing a test group of provinces to Facebook ads while using a single province as an unexposed control. This strategy successfully demonstrated the power of digital marketing on physical stores, resulting in an 8.73% incremental revenue increase for the test group. This measurable success allowed Webtmize to expand its digital campaign for Sleep Country to drive more in-store visits across the entire country.

Sleep Country