Case Study: Browns Shoes achieves 9.5x conversion growth with Webtmize's Smart Shopping campaigns

Browns Shoes boosts ROAS 7.3x with WebTmize

Browns Shoes, a leading independent footwear retailer in North America, sought to achieve mega growth in its digital marketing without sacrificing its bottom-line performance for the 2018 summer fashion season. While its traditional Google Shopping campaigns had been successful, the company partnered with Webtmize to become an early adopter of Google's Smart Shopping beta product, leveraging machine learning and artificial intelligence.

Webtmize implemented Google's Smart Shopping campaigns, which used machine learning to optimize ad performance across Google's platforms by testing different combinations of images and text from Browns' vast product feed. The strategy included granular feed segmentation and periodic site scrapings to ensure ad relevance. As a result, Webtmize helped Browns Shoes achieve a 9.5x year-over-year increase in conversions and a 7.3x increase in return on ad spend, all while decreasing cost-per-acquisition by 19%.

Browns Shoes