Case Study: Boosted.ai boosts lead generation with Webtmize

Boosted.ai increases leads by 171% with WebTmize

Boosted.ai, a Toronto-based AI company providing machine learning software for investment managers, sought to grow its B2B SaaS business by generating high-quality leads. They partnered with the performance marketing agency Webtmize to tackle the challenge of competing in a costly and competitive digital advertising landscape where effective lead generation is crucial.

Webtmize implemented a targeted strategy using LinkedIn Ads and Google Ads, refined with data from Hubspot. They cleaned up audience targeting, leveraged content like white papers, and promoted Boosted.ai's recent funding milestone. This solution successfully decreased the cost per lead (CPL) by 19.04% and increased lead generation by 171% over six months, as validated through Hubspot.

Boosted.ai