Case Study: The Backyard Showcase expands nationwide with WebTek's digital marketing

The Backyard Showcase expands to 48 states with WebTek

The Backyard Showcase, a seller of DIY pergola and pavilion kits, had a strong local presence but sought to expand its reach to a national audience. Their challenge was to attract nationwide interest while continuing to grow their local client base. They partnered with the digital marketing agency WebTek to achieve this goal.

WebTek implemented an integrated digital marketing campaign for The Backyard Showcase that included national SEO initiatives, targeted paid media efforts using Google Ads and Facebook, and supporting remarketing and email campaigns. This strategy proved tremendously successful, resulting in a 641% increase in out-of-state web visitors and a 362% increase in total leads. The campaign generated quote requests from 48 different states, effectively establishing a national presence for the client.

The Backyard Showcase