Case Study: Hansford Parts and Products achieves lead growth and business expansion with webSURGE

Hansford Parts and Products doubles in size with webSURGE

Hansford Parts and Products, a manufacturing equipment company, faced the challenge of a dormant product line and a website that failed to efficiently serve its busy, time-pressed target audience of engineers and shop owners. They partnered with the digital marketing vendor webSURGE to transform their online presence and lead generation.

webSURGE implemented a clear, navigable website structure paired with targeted content and a comprehensive SEO strategy to drive organic traffic. They complemented this with paid search campaigns for immediate, targeted reach. This combined digital approach resurrected Hansford's dying product line, creating new income that now carries the company financially. The results were so significant that Hansford doubled in size and purchased another company.

Hansford Parts and Products