Case Study: Copeland Technology Solutions boosts online visibility and lead generation with webSURGE digital marketing

Copeland Technology Solutions boosts organic traffic 74% with webSURGE

Copeland Technology Solutions faced a significant marketing challenge, as its outdated website and disorganized content made the company hard to find online, limiting its authority in the competitive managed IT services space. To address this, they partnered with the vendor webSURGE for a comprehensive digital marketing service overhaul.

webSURGE executed a full-scale solution, rebuilding the website for mobile users and clear messaging, implementing strategic SEO and paid search campaigns, and launching interactive content like a cybersecurity quiz. They also managed social media, email marketing, and regular content creation to build brand trust and generate leads. The results were substantial, including a 74% increase in organic traffic, 25 keywords ranking on page one of search results, and email marketing metrics significantly exceeding industry averages.

Copeland Technology Solutions