Case Study: Affinity Enterprises boosts lead generation with webSURGE digital marketing

Affinity Enterprises boosts leads 80+ with webSURGE

Affinity Enterprises hired webSURGE to help sell more Getac rugged computers. Their challenge was an incomplete website that couldn't support effective digital marketing campaigns to generate qualified leads and sales.

webSURGE redesigned the website with custom product pages, industry-focused content, and visual assets. They implemented a multi-channel strategy including SEO, targeted search/display ads, email marketing, and account-based campaigns for trade shows. This led to a significant increase in qualified inbound leads, from 0 in 2017 to over 80 in 2019, with 32% of leads coming from organic search and high engagement rates from email campaigns.

Affinity Enterprises