Case Study: Material Handling Equipment Manufacturing Company cuts cost per lead in half with WebStrategies

Material Handling Equipment Manufacturing Company cuts cost per lead 50% with WebStrategies

Material Handling Equipment Manufacturing Company, a manufacturer of pallet wrapping machines and warehouse protection systems, faced challenges with its limited digital marketing strategy. With a small PPC budget and no cohesive content plan, they lacked visibility and resources to generate consistent leads. They partnered with WebStrategies to develop a comprehensive strategy aimed at driving revenue growth and increasing brand awareness.

WebStrategies implemented a full digital marketing solution, which included optimizing Google Search and Display campaigns, making technical website improvements, and creating a robust content plan. This strategy significantly reduced the cost per lead from advertising by over 50%, down to $49, while also increasing organic website traffic and lead generation. The foundation built led to a considerable amount of new business quoted, putting the company on pace to exceed its sales goals.