Case Study: Arbor Financial Credit Union achieves lower cost-per-application and better attribution with WebStrategies (Geear)

Arbor Financial Credit Union cuts cost-per-click 55% with WebStrategies

Arbor Financial Credit Union, a credit union serving southwest Michigan, was struggling with its digital marketing efforts. Their campaigns from vendor WebStrategies (now Geear) were generating unqualified leads from outside their target market, and they lacked the tracking to attribute application submissions or account openings to their ad spend, resulting in a disjointed strategy and drained budgets.

WebStrategies (Geear) implemented a solution involving highly targeted campaigns on Google and Facebook, advanced tracking with Google Analytics, and a content marketing strategy. This allowed Arbor Financial to accurately track applications and dramatically improve performance. The results included a 55% decrease in cost-per-click to $4.42 and an impressively low cost of $150 per mortgage application. The vendor's work provided accurate reporting and transformed the credit union's ability to measure campaign ROI.

Arbor Financial Credit Union