Case Study: Sumitomo Mitsui DS Asset Management Company achieves stronger event lead nurturing with Webstars

Sumitomo Mitsui DS Asset Management Company generates 40+ MQLs with Webstars

The customer, Sumitomo Mitsui DS Asset Management Company, faced the challenge of optimizing follow-ups and capitalizing on the large number of leads generated from their event and trade show presence. Their objectives were to convert these contacts into warm leads and prospective clients. Webstars provided an event marketing strategy and creative support to address this.

Webstars implemented a multichannel solution featuring geo-targeted ads on social media and programmatic platforms, an email nurture campaign, and a structured VIP event. The results from a single event were a record 40+ marketing qualified leads for the business development team. The campaign also achieved over 84,000 impressions and widespread stand awareness, demonstrating the effectiveness of the strategy devised by Webstars.

Sumitomo Mitsui DS Asset Management Company