Case Study: Pure Matrimony boosts Muslim matchmaking compatibility with Websquare's mobile app

Pure Matrimony marries over 20,000 Muslims with Websquare

The customer Pure Matrimony, the world's largest matrimonial platform for practising Muslims, was approached by the vendor Websquare to build a new app. The challenge was to generate, sustain, and improve their business by providing a modern platform to operate at a larger scale while adhering to their core ethos.

Websquare created an Android and iOS app featuring a sophisticated Islamic personality matching algorithm, the first of its kind for an online Muslim matchmaking platform. This solution, based on the scientifically-proven Myer-Briggs Model, helped determine deeper compatibility. As a result, Websquare helped Pure Matrimony marry over 20,000 practising Muslims and gain more users with incredibly high customer ratings.

Pure Matrimony