Case Study: Toptal achieves centralized Salesforce Marketing Cloud automation with WebSolo

Toptal migrates 47,656 records to Salesforce Marketing Cloud with Websolo

Toptal, a global digital talent services platform, needed to reduce its reliance on separate legacy marketing platforms, HubSpot and Mailchimp, and establish a more scalable and centralized foundation for audience management and lifecycle automation. They engaged WebSolo to support a comprehensive Salesforce Marketing Cloud migration to handle marketing content, product-driven events, and complex consent and suppression requirements.

WebSolo executed a phased modernization, first assessing and migrating HubSpot assets and then moving Toptal Resume operations from Mailchimp into a dedicated Salesforce Marketing Cloud Business Unit. The solution included migrating 47,656 audience records, building eleven automated Journey Builder flows, and integrating backend events via API. WebSolo's work resulted in a more structured marketing foundation, successfully introducing 22,342 subscribed contacts while properly suppressing 24,415 others to ensure compliance.

Toptal