Case Study: The Art Of modernizes Salesforce event registration with WebSolo

A Websolo Case Study

The Art Of modernizes Salesforce event registration over 12 years with Websolo

The Art Of, a Canadian business conference and executive education organization, needed a modern Salesforce platform to handle complex event registrations, ticketing, and long-term customer data management. They engaged Websolo for a comprehensive Salesforce implementation to consolidate historical information, connect multiple event websites, and automate the process of converting registrations into structured customer and purchase records.

Websolo delivered a complete Salesforce solution, migrating historical data and building automated processes for event campaigns, ticket products, and promotional pricing. The implementation included a custom REST API for modernized website integration. As a result, Websolo provided The Art Of with a centralized platform that reduced duplicate records, supported complex ticketing scenarios, and offered reliable long-term production support from 2011 through 2023.


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