Case Study: Studio 11 Family Salon boosts store visits and local SEO with Webskitters

Studio 11 Family Salon boosts store visits by 55% with Webskitters

Studio 11 Family Salon, a beauty salon in Bangalore, faced the challenge of its strong local reputation not translating into consistent customer footfall from its immediate area. Their digital presence was underperforming, with low local brand recall and an under-optimized Google Business Profile. Webskitters was engaged to implement a digital marketing strategy focused on local SEO and PPC to convert nearby online searches into store visits.

Webskitters deployed a hyperlocal strategy using Performance Max and Meta campaigns tightly targeted to the salon's service radius. The solutions integrated Google Business Profile optimization and WhatsApp message ads to capture high-intent local searches and convert them into appointment inquiries. This approach resulted in a 265% surge in local SEO traffic, a 55% increase in store visits, and a 60% rise in WhatsApp inquiries for Studio 11.

Studio 11 Family Salon