Case Study: Enviro Waste Management achieves 45% more leads with Webskitters PPC

Enviro Waste Management boosts leads by 45% with Webskitters

Enviro Waste Management, a waste management company based in London, was struggling with its PPC campaigns. Despite generating traffic, the campaigns were failing to produce a sufficient number of qualified enquiries, leading to a poor return on ad spend and a high cost per lead. The challenges included misaligned targeting, generic messaging, and a disconnect between the ad journey and the company's value proposition.

Webskitters implemented a comprehensive PPC strategy that included building high-intent lookalike audiences, creating new campaigns for different customer segments, and restructuring ad messaging to highlight key services. Through multi-variant landing page testing and a data-driven optimization process, Webskitters helped Enviro Waste Management achieve a 45% increase in lead generation and a 28% higher conversion rate, while also reducing the cost per lead.

Enviro Waste Management