Case Study: Widespread Wellness achieves 226% growth in viable VOBs with Webserv

Widespread Wellness Group boosts OON viable VOBs 226% with Webserv

Webserv partnered with Widespread Wellness Group, a multi-state provider of residential behavioral health treatment, to launch paid search campaigns for its four facilities. The challenge was significant, as the client had zero prior advertising or conversion data to build upon. Furthermore, the campaigns needed to launch simultaneously in an expensive and competitive market for out-of-network (OON) patient acquisition, all while the client's internal admissions team was undergoing scaling.

Webserv built a complete conversion tracking architecture from scratch before scaling any budget. The solution involved creating four independent campaign strategies, each tailored to its specific facility and market, and a performance-gated model where budget increases were earned by prior-period data. This strategy delivered a 226% quarter-over-quarter growth in OON viable VOBs. As spend scaled 71.7%, Webserv also drove cost per OON viable down by 14.2%, making the campaigns more efficient as they grew.

Widespread Wellness Group