Case Study: Silver Lining Recovery cuts cost per lead by 52% and grows viable VOBs by 1,025% with Webserv

Silver Lining Recovery cuts cost per lead by 52% with Webserv

Silver Lining Recovery, an outpatient treatment center, faced a weak digital pipeline with a high cost per lead and low organic search visibility against established competitors. Their paid media spend was not generating enough viable, insurance-qualified leads, and key service pages were missing. They partnered with Webserv to address these challenges.

Webserv implemented a full-funnel strategy using their Predictable Patients methodology, restructuring paid media with broad match and Performance Max campaigns while also building out targeted SEO content. This solution delivered significant results for Silver Lining Recovery: Webserv helped cut cost per lead by 52% and grew viable VOB volume by over 1,000%. Additionally, organic sessions increased by 314% year-over-year.

Silver Lining Recovery