Case Study: Profound Treatment achieves 31 admits and a 42% lower cost per viable with Webserv paid media

Profound Treatment drives 31 admits and cuts cost per viable 42% with Webserv

Webserv partnered with Profound Treatment, a behavioral health provider, which was facing significant challenges in its paid media campaigns. Rising costs per click on exact match keywords were limiting lead volume and preventing the company from hitting its patient admission targets. A slow feedback loop on lead quality further hampered optimization efforts and led to geographic inefficiency in their ad spend.

Webserv implemented a data-driven solution by pivoting from exact to broad match keywords, supported by aggressive negative keyword management to maintain quality. They established a tighter integration with the intake team for faster outcome tagging and used this data to make precise geographic bid adjustments. As a result, Profound Treatment drove 31 patient admits and 68 viable verifications of benefits in one quarter, achieving a 42% reduction in cost per out-of-network viable lead.

Profound Treatment