Case Study: Porch Light Health achieves 22x organic traffic growth with Webserv

Porch Light Health grows organic clicks 1,222% with Webserv

The customer, Porch Light Health, faced the high-risk challenge of executing a rapid rebrand and domain migration due to a private equity acquisition. Operating previously as Front Range Clinics, they needed to switch to a new domain without losing their existing SEO equity, all while dealing with a lack of historical performance data and the complexity of preserving multi-location rankings. Webserv was enlisted to handle the SEO, web design, and migration.

Webserv implemented a strategy that included a precise 1:1 URL redirect map, a same-day Google Search Console Change of Address, and pre-launch content development to ensure the new site was mature at launch. As a result, Webserv successfully retained 84% of organic traffic during the migration month and achieved a full recovery by the second month. The efforts led to a 1,222% increase in organic clicks, growing from 4,081 to 52,990, and a steady-state traffic volume 22 times higher than the pre-rebrand baseline.

Porch Light Health