Case Study: NRT Behavioral Health cuts cost per admit by 60% with Webserv's full-funnel paid media tracking

NRT Behavioral Health cuts cost per admit 60.5% in 60 days with Webserv

NRT Behavioral Health, a behavioral health provider, was struggling with a lack of transparency from their previous marketing agency and a critical shift in their business model after Colorado Medicaid reimbursement rates were cut by 50%. They needed to attract commercially insured patients for residential treatment but had no conversion tracking or visibility into what their ad spend was actually producing. They partnered with Webserv for PPC and paid search services to address this.

Webserv built a full-funnel conversion tracking system from scratch and launched a targeted campaign strategy focused on driving commercial residential admits. This solution provided NRT with unprecedented visibility and allowed for continuous optimization. As a result, Webserv helped cut NRT's cost per admit by 60.5% in 60 days and delivered 62% more viable verification of benefits (VOBs) than projected, with a VOB to viable rate of 93%.

NRT Behavioral Health