Case Study: Grata House achieves 42% more approved VOBs with Webserv

Grata House boosts approved VOBs 42% with Webserv

Grata House, an inpatient drug and alcohol rehab facility, was facing challenges with its paid media and SEO strategy. Their broad match keywords were generating a high volume of low-quality calls that overwhelmed their admissions team and did not convert to verified benefits (VOBs). Additionally, their organic search visibility was limited to their immediate location, missing out on broader regional demand in Ventura County. They partnered with the vendor Webserv to address these issues.

Webserv implemented a solution that involved removing all broad match keywords to improve lead quality and expanding the SEO strategy to target Ventura County. As a result, Grata House saw a 56% quarter-over-quarter increase in total VOBs and a 42% increase in approved VOBs from paid media. Their cost per VOB also decreased. Furthermore, Webserv's work drove a 217% year-over-year increase in organic search impressions, significantly expanding their online visibility.

Grata House