Case Study: Wirtualna Polska achieves more efficient, scalable ad optimisation with WEBSENSA

Wirtualna Polska - Customer Case Study

Wirtualna Polska, one of Poland's largest internet publishers, required more efficient and scalable advertising technology to improve campaign performance and automate its workflows. They engaged WEBSENSA to develop high-scale backend solutions to meet this challenge.

WEBSENSA built a cutting-edge Marketing Cloud Platform, an AdExchange, and marketing automation components using technologies like Golang and ClickHouse. This long-term collaboration modernized Wirtualna Polska's AdTech infrastructure, resulting in optimized advertising performance, lower operational costs, and access to high-quality code from WEBSENSA's development team.

Wirtualna Polska

Paweł Krupiński

Deputy Chief Procurement Officer