Case Study: Smithfield Station achieves 40% direct online bookings and streamlined operations with WebRezPro

Smithfield Station - Customer Case Study

Smithfield Station is a family-owned waterfront inn, restaurant and marina in historic Smithfield, VA, that grew to 44 upscale rooms and unique lighthouse accommodations. Facing an outdated system that required manual online distribution and guest communications, management needed a modern, cloud-based PMS to streamline reservations, increase online sales and free staff time.

They implemented WebRezPro’s cloud PMS—complete with real-time inventory, a commission-free direct booking engine, GDS/OTA integrations, automated guest emails, rich guest profiles and payment processing—after a month of training and data import. Since going live in April 2014, direct online bookings rose to 40%, staff time and booking errors were reduced, mobile/anywhere access improved collaboration and productivity, and guest engagement and revenue increased.

Smithfield Station

Randy Pack

Vice President