Case Study: Smithfield Station boosts direct online bookings with WebRezPro

Smithfield Station boosts direct online bookings to 40% with WebRezPro

Smithfield Station, a waterfront inn, restaurant, and marina in Virginia, needed to modernize its operations to succeed in the digital travel age. Their outdated system lacked automation for online distribution and guest communications, which tied up staff and slowed sales. To address this challenge, they turned to the vendor WebRezPro for its cloud-based property management system (PMS).

WebRezPro implemented a comprehensive PMS that streamlined inventory management across all channels and automated guest communications. This solution delivered successful results, including a huge increase in direct online bookings to 40% of total sales. The integrated system saved staff significant time, eliminated booking errors, and improved productivity through anywhere access. The team at Smithfield Station highly recommends WebRezPro for its effective features and flexibility.

Smithfield Station