Case Study: Fernie Central Reservations boosts direct website bookings to over 30% and streamlines operations with WebRezPro

Fernie Central Reservations - Customer Case Study

Fernie Central Reservations, a leading vacation rental manager in British Columbia’s Elk Valley, needed a flexible, centralized system to manage more than 50 diverse properties—from studio condos to large ski lodges. Their key challenges were synchronizing inventory across channels, tracking bookings and occupancy in real time, automating guest communications and agreements, and giving owners transparent access to their unit performance.

WebRezPro provided a fully integrated cloud PMS that simplified front‑office tasks, automated guest emails and agreements, and connected to Airbnb, Booking.com, Expedia, payment gateways and accounting. The system eliminated double bookings, enabled an owner portal, and increased direct website bookings from 1% to over 30%, while saving staff time, supporting contactless workflows during the pandemic, and delivering dependable support and customizable reporting.

Fernie Central Reservations

Chris Mullin

Co-Owner & Sales Manager