Case Study: Sunday Supply Co achieves 180% non-brand traffic growth with WebRefresh

Sunday Supply Co grows non-brand traffic 180% with WebRefresh

Sunday Supply Co, an iconic Australian beach brand, sought to expand its global reach but faced challenges with limited international visibility, technical SEO issues, and content cannibalization across its regional sites. They engaged the vendor WebRefresh to implement a comprehensive international SEO strategy to capture market share in the US and Europe.

WebRefresh executed a solution that included fixing technical architecture like hreflang tags, developing market-specific content, optimizing category pages, and running digital PR campaigns. This strategy resulted in a 180% increase in non-brand traffic and a 145% boost in global sales, establishing dominant rankings for Sunday Supply Co in its new target markets.

Sunday Supply Co