WebRefresh
15 Case Studies
A WebRefresh Case Study
Stulz Oceania, a specialist in mission-critical cooling and essential infrastructure solutions, faced significant challenges with its online visibility. Their website had technical issues suppressing local search presence in Australia and New Zealand, and their high-value commercial keywords were ranking outside the top 100, making them invisible to potential customers. WebRefresh was engaged to address these problems through an SEO, AEO, and content strategy retainer.
WebRefresh implemented a two-pronged solution, first fixing foundational technical issues and then building authority with strategic content. This approach yielded substantial results, including a 261% year-on-year increase in organic traffic and a doubling of qualified leads month-on-month. Critical keywords like "data center containment" jumped from beyond position 100 to number 4, dramatically improving Stulz Oceania's commercial visibility and establishing them as an industry authority.