WebRefresh
15 Case Studies
A WebRefresh Case Study
Argent Minerals, an ASX-listed company, faced a challenge where third-party financial sites were outranking its official website in search results. This poor search visibility for its brand and specific mining projects made it difficult to communicate accurate information to potential investors. WebRefresh was engaged to implement a corporate SEO strategy to address this.
WebRefresh's solution involved entity optimization with structured data, project page SEO, and a technical foundation overhaul. This strategy ensured the official Argent Minerals site came to dominate search results for its branded terms and project names. The vendor achieved a 190% increase in brand visibility and a 65% rise in site engagement, securing the company's narrative for investors.