Case Study: RNLI increases recruitment reach with Webrecruit

How Webrecruit partnered with the leading charity to increase the reach of its recruitment advertising campaigns

The Royal National Lifeboat Institution (RNLI) required a more effective and cost-efficient way to advertise its vacancies to reach a wider audience. In 2016, the charity partnered with Webrecruit to leverage its online recruitment advertising services, aiming to increase the coverage of its roles across multiple job boards for a lower price.

Webrecruit provided a competitively priced, branded recruitment advertising package, supplemented by expert guidance on specialized job boards and copywriting coaching. This solution significantly increased the reach of the RNLI's vacancies while reducing costs. The partnership also improved the efficiency of launching campaigns and enhanced the professional standard and readability of the RNLI's job adverts, particularly on mobile platforms.

Royal National Lifeboat Institution

Kevin Barnard

Recruitment Manager