Case Study: Perennial attracts the right candidates with Webrecruit's tailored recruitment advertising

How Webrecruit partnered with the horticultural charity to help them attract the right candidates through tailored recruitment advertising

Perennial, a UK charity supporting horticulture workers, struggled with an inefficient recruitment process that attracted a high volume of unsuitable applicants. Operations Manager Amy Routley found it challenging to attract the right candidates quickly, spending excessive time reviewing applications. The charity turned to Webrecruit for a solution.

Webrecruit implemented a tailored advertising package for Perennial, utilizing generalist and specialist job boards, LinkedIn, and aggregators, combined with professional copywriting. They later added CV filtering and candidate shortlisting services. This approach ensured roles were targeted effectively, vastly increasing applicant quality. Webrecruit's solution saved significant time for the internal team, allowing them to efficiently attract and hire the right candidates in the right locations.

Perennial

Amy Routley

Operations Manager