Case Study: Exmoor National Park Authority improves candidate quality and reach with Webrecruit

How Webrecruit partnered with Exmoor National Park Authority to reinvigorate their recruitment advertising

Exmoor National Park Authority wanted to reinvigorate its recruitment advertising to better convey its identity as a flexible and friendly employer. Their primary challenge was moving beyond a reliance on print media and limited social media ads to increase their digital reach and attract more candidates. They partnered with Webrecruit to improve their job advertisements and online recruitment strategy.

Webrecruit provided expert copywriting services to create compelling job adverts with a focus on diversity and inclusive language. They also advised on optimal online advertising placements to increase the reach of the vacancies. As a result, Exmoor National Park Authority saw an upswing in candidate throughput, an improvement in the quality and diversity of applicants, and more roles being successfully filled.

Exmoor National Park

Ellie Woodcock

HR Advisor