Case Study: Coastline Housing reduces recruitment spend with Webrecruit

How Webrecruit partnered with Coastline Housing to attract candidates via sponsored Facebook advertising campaigns

Coastline Housing, a not-for-profit housing association, faced challenges recruiting for technical and specialist roles while also seeking a more cost-effective advertising solution than their previous pay-per-advert provider. They partnered with the vendor Webrecruit to utilize their advertising credit package for job boards and sponsored social media campaigns.

Webrecruit implemented a bespoke package of job board advertising credits and targeted, branded Facebook ad campaigns featuring the client's employees. This solution reduced Coastline Housing's overall recruitment spend, increased their candidate reach by targeting both active and passive jobseekers, and provided valuable audience demographic insights through detailed campaign reports. Webrecruit's approach successfully filled over 100 vacancies, with particular success in attracting applicants for trades-based roles.

Coastline Housing

Zoe Collick

HR Advisor