Case Study: Power Electric Achieves More Leads and Lower Cost per Lead with WebRanking PPC

Power Electric cuts cost per lead by 25.1% with WebRanking

Power Electric, a global leader in electric motor solutions, sought to generate high-quality custom inquiries from large B2B customers while avoiding unqualified traffic from smaller e-commerce type purchases. They partnered with WebRanking to implement a targeted Pay-Per-Click (PPC) campaign on Google AdWords to reach their niche audience effectively.

WebRanking analyzed Power Electric's historical keyword data to build a highly optimized campaign focused on top-performing segments. By refining targeting and continually testing ad copy, the solution successfully attracted the ideal customer profile. The results were dramatic, with WebRanking delivering a 648% year-over-year increase in leads by Q2 2017 while simultaneously decreasing the cost per lead by 25.1% over the same period.

Power Electric