Case Study: Island Resort & Casino achieves 116.6% more marketing leads with WebRanking

Island Resort & Casino boosts online leads 116.6% with WebRanking

Island Resort & Casino, a premier Upper Peninsula entertainment destination, faced the challenge of starting its online marketing efforts from scratch. They needed to increase website traffic, expand their social media reach, and grow regional branding but were unsure how to proceed. The marketing team, led by Susan Harris, engaged the vendor WebRanking for a comprehensive digital marketing campaign that included SEO, PPC, content marketing, and social media marketing.

WebRanking implemented a full-funnel solution, beginning with foundational technical SEO and a website overhaul to improve mobile-friendliness and speed. They expanded content with a new blog and optimized site copy, built quality inbound links, and ran targeted paid search and social media advertising campaigns. As a result, Island Resort & Casino saw significant year-over-year growth. WebRanking delivered a 116.6% increase in marketing leads over one period, with consistent annual traffic growth and a conversion rate that rose from 5.6% to 10.5% over three years. Social traffic also saw a massive 71.9% year-over-year increase.

Island Resort & Casino