Case Study: Cambridge College of Healthcare and Technology increases organic leads and traffic with WebRanking SEO

Cambridge College of Healthcare and Technology grows organic leads 63% with WebRanking

Cambridge College of Healthcare and Technology, an education provider with multiple campuses, faced a significant drop in organic exposure and rankings after a lapse in their SEO efforts. They re-engaged the vendor WebRanking to identify the causes, which included removed content and accreditation-related restrictions on keyword usage, and to restore their online visibility to generate more student leads.

WebRanking implemented a comprehensive solution starting with a technical SEO audit, followed by targeted fixes, ongoing optimization, and a major content push to address duplicate material and add authority. This strategy delivered continuous year-over-year growth, resulting in a 63% increase in organic leads and a 47% increase in organic traffic from the third to the fourth year of the campaign.

Cambridge College of Healthcare and Technology