Case Study: Sanofi’s Telfast grows a profiled email database with Webqem’s Dotdigital-powered campaign

Sanofi's Telfast captures 8,885 leads with Webqem in 4 weeks

Webqem partnered with Sanofi to address a challenge for their Telfast brand. The goal was to rapidly grow a high-quality email database of allergy sufferers in Australia, moving beyond simple list-building to capture zero-party data. The challenge was to create a seamless, engaging cross-channel journey that felt like a fun brand experience rather than a data-collection exercise, all while profiling users' specific allergy needs.

The solution involved an automated campaign using Dotdigital as its core engine. Webqem created an integrated entry hub and a multi-stage email journey for the "Great Glamping Giveaway," capturing rich lifestyle data. The results were highly successful, generating 8,885 form submissions and achieving a 62.9% average unique open rate. This provided Sanofi's Telfast with a rich, segmented database for future personalized marketing, and the campaign was a finalist for the 2024 APAC Dotties award.

Sanofi