Case Study: OPSM boosts bookings and launches eCommerce with Webqem

OPSM boosts mobile bookings from 0.1% to 14% with Webqem

OPSM, a leading eyewear retailer in Australia and New Zealand, needed a comprehensive digital transformation to overhaul its fragmented online presence. Their key challenge was a frustrating nine-step online eye-test booking process that was unclear for users and nearly impossible on mobile devices, leading to significant drop-offs in bookings. They partnered with the vendor Webqem to address this.

Webqem implemented a strategic, phased solution. They streamlined the booking process by integrating it with OPSM's POS for real-time availability, built a new multi-storefront Magento eCommerce platform in under eight weeks, and launched integrated digital marketing campaigns. The results were substantial: Webqem's work led to a conversion increase of hundreds of percent for bookings, a leap in mobile bookings from 0.1% to 14%, and the successful launch of a fully integrated solution across Australia and New Zealand.

OPSM