Case Study: Larry Adler Ski & Outdoor boosts Norrøna launch sales with Webqem

Larry Adler Ski & Outdoor boosts clicks 82% with Webqem

The customer, Larry Adler Ski & Outdoor, faced the challenge of launching the premium Norrøna brand in the Australian market. Their goals were to drive sales, engage their audience, and gather rich customer data for future marketing. They enlisted the digital marketing vendor webqem to design and execute a multi-channel campaign to meet these objectives.

webqem implemented a solution centered on an online competition, using the Dotdigital platform to create automated customer journeys and integrated campaigns across email, social media, and the client's Shopify site. The results were significant, including an 82% increase in competition email clicks, a 60.81% open rate for confirmation emails, and follower growth of 11.5% on Facebook and 37.4% on Instagram. The campaign doubled its entry goal and most importantly, drove Norrøna sales that smashed seasonal expectations.

Larry Adler Ski & Outdoor