Case Study: Judo Bank boosts site traffic and conversions with Webqem

Judo Bank boosts site visitors 26.1% with Webqem

Judo Bank, Australia's first purpose-built SME business bank, needed a website rebuild to clearly communicate its relationship-led lending approach and simplify complex financial concepts. Their old platform was difficult to update, so they partnered with vendor Webqem for a flexible solution that required a user-friendly content management system and a redesigned digital experience to better serve brokers and customers.

Webqem reimagined the website's structure and user experience, implementing a WordPress CMS for flexibility and integrating Gravity Forms with Salesforce for lead capture. The new site, deployed on AWS, provided a robust digital foundation. Results within four months post-launch included a 26.1% increase in site visitors, a 12.8% lift in on-site engagement, and a 54.5% rise in organic search conversions, demonstrating Webqem's successful delivery of a scalable platform that drives growth.

Judo Bank