Case Study: Graphic Solutions Group achieves targeted ERP-driven marketing and cuts email opt-outs to <0.5% with WebPresented's WPCRM

Using Data from the ERP System to Drive and Focus Marketing Efforts

Graphic Solutions Group faced the challenge of reaching the right customers from tens of thousands of accounts across a wide product range; their previous bulk-email approach with Constant Contact lacked integrated profiling and visibility into historical sends. To solve this, Graphic Solutions Group turned to WebPresented and its WPCRM solution to better leverage ERP data for targeted marketing.

WebPresented implemented WPCRM’s integrated marketing capabilities, extracting ERP demographic and purchase history and applying built-in Business Intelligence to profile customers and generate focused lists. As a result, opt-outs fell from roughly 10% to under 0.5%, marketing can immediately target buyers of specific product lines, and Sales now knows exactly what communications customers receive — delivering measurably more relevant and effective outreach.

Graphic Solutions Group

Mark Granberry

President