Case Study: Burmax resolves service tickets 7X faster with WebPresented’s WPCRM

Burmax Resolves Customer Service Tickets 7X Faster with WPCRM

Burmax, a long-established distributor of beauty and grooming products, needed to modernize its operations by moving away from paper and spreadsheets. The company struggled to access ERP data quickly, had no efficient system for tracking customer service tickets, and wanted a better way to ensure sales reps were visiting nearby accounts on the road. Burmax turned to WebPresented and its WPCRM platform to address these challenges.

WebPresented implemented WPCRM integrated with Infor ERP, giving Burmax real-time dashboards, a standardized customer service ticketing module, GPS-based account mapping, and quoting tools. The results were significant: customer service tickets were resolved 7X faster, dropping from three weeks to two days, customer service calls were reduced by 20% through automated notifications, and sales reps could visit 4X more customers on a trip. Burmax also gained better quote tracking and improved sales efficiency across the business.

Burmax

Larry Lasher

Vice President of Implementation