Case Study: PAS Ltd increases conversions with WebPraxis’ WordPress redesign, branding and Google Ads

PAS Ltd increases conversions by 300% with WebPraxis

PAS Ltd, a provider of P11D Organiser software, approached WebPraxis for a complete online and offline rebranding and marketing makeover. The challenge was to reinvent their brand identity and marketing strategy to maintain and build their portfolio of blue-chip clients, which included driving new software enquiries through SEO and Google Ads campaigns.

WebPraxis implemented a full rebrand, including a new logo and a series of custom illustrations, and built a new optimized WordPress website. They managed ongoing Google Ads campaigns and optimized landing pages for free trial downloads. As a result, PAS Ltd saw a 300% increase in conversions over two years, with the website now accounting for the majority of their new business and contributing to them winning a prestigious industry award.

PAS Ltd